报告名称：Joint Pricing and Inventory Competition & Coordination for Multi-product
报告人：Dr. Ye Lu(Massachusetts Institute of Technology, U.S.A.)

报告摘要：
A supply chain setting is inherently characterized by interactions between multiple products and agents seeking to maximize their own utility. In this presentation we use an axiomatic approach to explore the impact of product variety on customer demand, product price, system revenue and inventory levels. These results are applied to two supply chains. The first is a decentralized multi-retailer system where each retailer sells a single product and retailers compete on price. The second supply chain is a single retailer selling multiple competitive products.

报告时间：2007年6月19日(周二) 16:00-17:00
报告地点：311报告厅